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Neurological Configuration & the Prospects of an Innate Ontology

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After a brief discussion on another blog pertaining to whether or not humans possess some kind of an innate ontology or other forms of what I would call innate knowledge, I decided to expand on my reply to that blog post.

While I agree that at least most of our knowledge is acquired through learning, specifically through the acquisition and use of memorized patterns of perception (as this is generally how I would define knowledge), I also believe that there are at least some innate forms of knowledge, including some that would likely result from certain aspects of our brain’s innate neurological configuration and implementation strategy.  This proposed form of innate knowledge would seem to bestow a foundation for later acquiring the bulk of our knowledge that is accomplished through learning.  This foundation would perhaps be best described as a fundamental scaffold of our ontology and thus an innate aspect that our continually developing ontology is based on.

My basic contention is that the hierarchical configuration of neuronal connections in our brains is highly analogous to the hierarchical relationships utilized to produce our conceptualization of reality.  In order for us to make sense of the world, our brains seem to fracture reality into many discrete elements, properties, concepts, propositions, etc., which are all connected to each other through various causal relationships or what some might call semantic hierarchies.  So it seems plausible if not likely that the brain is accomplishing a fundamental aspect of our ontology by our utilizing an innate hardware schema that involves neurological branching.

As the evidence in the neurosciences suggests, it certainly appears that our acquisition of knowledge through learning what those discrete elements, properties, concepts, propositions, etc., are, involves synaptogenesis followed by pruning, modifying, and reshaping a hierarchical neurological configuration, in order to end up with a more specific hierarchical neurological arrangement, and one that more accurately correlates with the reality we are interacting with and learning about through our sensory organs.  Since the specific arrangement that eventually forms couldn’t have been entirely coded for in our DNA (due to it’s extremely high level of complexity and information density), it ultimately had to be fine-tuned to this level of complexity after it’s initial pre-sensory configuration developed.  Nevertheless, the DNA sequences that were naturally selected for to produce the highly capable brains of human beings (as opposed to the DNA that guides the formation of the brain of a much less intelligent animal), clearly have encoded increasingly more effective hardware implementation strategies than our evolutionary ancestors.  These naturally selected neurological strategies seem to control what particular types of causal patterns the brain is theoretically capable of recognizing (including some upper limit of complexity), and they also seem to control how the brain stores and organizes these patterns for later use.  So overall, my contention is that these naturally selected strategies in themselves are a type of knowledge, because they seem to provide the very foundation for our initial ontology.

Based on my understanding, after many of the initial activity-independent mechanisms for neural development have occurred in some region of the developing brain such as cellular differentiation, cellular migration, axon guidance, and some amount of synapse formation, then the activity-dependent mechanisms for neuronal development (such as neural activity caused by the sensory organs in the process of learning), finally begin to modify those synapses and axons into a new hierarchical arrangement.  It is especially worth noting that even though much of the synapse formation during neural development is mediated by activity-dependent mechanisms, such as the aforementioned neural activity produced by the sensory organs during perceptual development and learning, there is also spontaneous neural activity forming many of these synapses even before any sensory input is present, thus contributing to the innate neurological configuration (i.e. that which is formed before any sensation or learning has occurred).

Thus, the subsequent hierarchy formed through neural/sensory stimulation via learning appears to begin from a parent hierarchical starting point based on neural developmental processes that are coded for in our DNA as well as synaptogenic mechanisms involving spontaneous pre-sensory neural activity.  So our brain’s innate (i.e. pre-sensory) configuration likely contributes to our making sense of the world by providing a starting point that reflects the fundamental hierarchical nature of reality that all subsequent knowledge is built off of.  In other words, it seems that if our mature conceptualization of reality involves a very specific type of hierarchy, then an innate/pre-sensory hierarchical schema of neurons would be a plausible if not expected physical foundation for it (see Edelman’s Theory of Neuronal Group Selection within this link for more empirical support of these points).

Additionally, if the brain’s wiring has evolved in order to see dimensions of difference in the world (unique sensory/perceptual patterns that is, such as quantity, colors, sounds, tastes, smells, etc.), then it would make sense that the brain can give any particular pattern an identity by having a unique schema of hardware or unique use of said hardware to perceive such a pattern and distinguish it from other patterns.  After the brain does this, the patterns are then arguably organized by the logical absolutes.  For example, if the hardware scheme or process used to detect a particular pattern “A” exists and all other patterns we perceive have or are given their own unique hardware-based identity (i.e. “not-A” a.k.a. B, C, D, etc.), then the brain would effectively be wired such that pattern “A” = pattern “A” (law of identity), any other pattern which we can call “not-A” does not equal pattern “A” (law of non-contradiction), and any pattern must either be “A” or some other pattern even if brand new, which we can also call “not-A” (law of the excluded middle).  So by the brain giving a pattern a physical identity (i.e. a specific type of hardware configuration in our brain that when activated, represents a detection of one specific pattern), our brains effectively produce the logical absolutes by nature of the brain’s innate wiring strategy which it uses to distinguish one pattern from another.  So although it may be true that there can’t be any patterns stored in the brain until after learning begins (through sensory experience), the fact that the DNA-mediated brain wiring strategy inherently involves eventually giving a particular learned pattern a unique neurological hardware identity to distinguish it from other stored patterns, suggests that the logical absolutes themselves are an innate and implicit property of how the brain stores recognized patterns.

In short, if it is true that any and all forms of reasoning as well as the ability to accumulate knowledge simply requires logic and the recognition of causal patterns, and if the brain’s innate neurological configuration schema provides the starting foundation for both, then it would seem reasonable to conclude that the brain has at least some types of innate knowledge.


Learning About Our Cognitive Biases: An Antidote to Irrational & Dogmatic Thinking (Part 3 of 3)

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This is part 3 of 3 of this post.  Click here to read part 2.

Reactive Devaluation

Studies have shown that if a claim is believed to have come from a friend or ally, the person receiving it will be more likely to think that it has merit and is truthful.  Likewise, if it is believed to have come from an enemy or some member of the opposition, it is significantly devalued.  This bias is known as reactive devaluation.  A few psychologists actually determined that the likeabillity of the source of the message is one of the key factors involved with this effect, and people will actually value information coming from a likeable source more than a source they don’t like, with the same order of magnitude that they would value information coming from an expert versus a non-expert.  This is quite troubling.  We’ve often heard about how political campaigns and certain debates are seen more as popularity contests than anything else, and this bias is likely a primary reason for why this is often the case.

Unfortunately, a large part of society has painted a nasty picture of atheism, skepticism, and the like.  As it turns out, people who do not believe in a god (mainly the Christian god) are the least trusted minority in America, according to a sociological study performed a few years ago (Johanna Olexy and Lee Herring, “Atheists Are Distrusted: Atheists Identified as America’s Most Distrusted Minority, According to Sociological Study,” American Sociological Association News, May 3, 2006).  Regarding the fight against dogmatism, the rational thinker needs to carefully consider how they can improve their likeability to the recipients of their message, if nothing else, by going above and beyond to remain kind, respectful, and maintain a positive and uplifting attitude during their argument presentation.  In any case, the person arguing will always be up against any societal expectations and preferences that may reduce that person’s likeability, so there’s also a need to remind others as well as ourselves about what is most important when discussing an issue — the message rather than the messenger.

The Backfire Effect & Psychological Reactance

There have already been several cognitive biases mentioned that interfere with people’s abilities to accept new evidence that contradicts their beliefs.  To make matters worse, psychologists have discovered that people often react to disconfirming evidence by actually strengthening their beliefs.  This is referred to as the backfire effect.  This can make refutations futile most of the time, but there are some strategies that help to combat this bias.  The bias is largely exacerbated by a person’s emotional involvement and the fact that people don’t want to appear to be unintelligent or incorrect in front of others.  If the debating parties let tempers cool down before resuming the debate, this can be quite helpful regarding the emotional element.  Additionally, if a person can show their opponent how accepting the disconfirming evidence will benefit them, they’ll be more likely to accept it.  There are times when some of the disconfirming evidence mentioned is at least partially absorbed by the person, and they just need some more time in a less tense environment to think things over a bit.  If the situation gets too heated, or if a person risks losing face with peers around them, the ability to persuade that person only decreases.

Another similar cognitive bias is referred to as reactance, which is basically a motivational reaction to instances of perceived infringement of behavioral freedoms.  That is, if a person feels that someone is taking away their choices or limiting the number of them, such as in cases where they are being heavily pressured into accepting a different point of view, they will often respond defensively.  They may feel that freedoms are being taken away from them, and it is only natural for a person to defend whatever freedoms they see themselves having or potentially losing.  Whenever one uses reverse psychology, they are in fact playing on at least an implicit knowledge of this reactance effect.  Does this mean that rational thinkers should use reverse psychology to persuade dogmatists to accept reason and evidence?  I personally don’t think that this is the right approach because this could also backfire and I would prefer to be honest and straightforward, even if this results in less efficacy.  At the very least however, one needs to be aware of this bias and needs to be careful with how they phrase their arguments, how they present the evidence, and to maintain a calm and respectful attitude during these discussions, so that the other person doesn’t feel the need to defend themselves with the cost of ignoring evidence.

Pareidolia & Other Perceptual Illusions

Have you ever seen faces of animals or people while looking at clouds, shadows, or other similar situations?  The brain has many pattern recognition modules and will often respond erroneously to vague or even random stimuli, such that we perceive something familiar, even when it isn’t actually there.  This is called pareidolia, and is a type of apophenia (i.e. seeing patterns in random data).  Not surprisingly, many people have reported instances of seeing various religious imagery and so forth, most notably the faces of prominent religious figures, from ordinary phenomena.  People have also erroneously heard “hidden messages” in records when playing them in reverse, and similar illusory perceptions.  This results from the fact that the brain often fills in gaps and if one expects to see a pattern (even if unconsciously driven by some emotional significance), then the brain’s pattern recognition modules can often “over-detect” or result in false positives by too much sensitivity and by conflating unconscious imagery with one’s actual sensory experiences, leading to a lot of distorted perceptions.  It goes without saying that this cognitive bias is perfect for reinforcing superstitious or supernatural beliefs, because what people tend to see or experience from this effect are those things that are most emotionally significant to them.  After it occurs, people believe that what they saw or heard must have been real and therefore significant.

Most people are aware that hallucinations occur in some people from time to time, under certain neurological conditions (generally caused by an imbalance of neurotransmitters).  A bias like pareidolia can effectively produce similar experiences, but without requiring the more specific neurological conditions that a textbook hallucination requires.  That is, the brain doesn’t need to be in any drug-induced state nor does it need to be physically abnormal in any way for this to occur, making it much more common than hallucinations.  Since pareidolia is also compounded with one’s confirmation bias, and since the brain is constantly implementing cognitive dissonance reduction mechanisms in the background (as mentioned earlier), this can also result in groups of people having the same illusory experience, specifically if the group shares the same unconscious emotional motivations for “seeing” or experiencing something in particular.  These circumstances along with the power of suggestion from even just one member of the group can lead to what are known as collective hallucinations.  Since collective hallucinations like these inevitably lead to a feeling of corroboration and confirmation between the various people experiencing it (say, seeing a “spirit” or “ghost” of someone significant), they can reinforce one another’s beliefs, despite the fact that the experience was based on a cognitive illusion largely induced by powerful human emotions.  It’s likely no coincidence that this type of group phenomenon seems to only occur with members of a religion or cult, specifically those that are in a highly emotional and synchronized psychological state.  There have been many cases of large groups of people from various religions around the world claiming to see some prominent religious figure or other supernatural being, illustrating just how universal this phenomena is within a highly emotional group context.

Hyperactive Agency Detection

There is a cognitive bias that is somewhat related to the aforementioned perceptual illusion biases which is known as hyperactive agency detection.  This bias refers to our tendency to erroneously assign agency to events that happen without an agent causing them.  Human beings all have a theory of mind that is based in part on detecting agency, where we assume that other people are causal agents in the sense that they have intentions and goals just like we do.  From an evolutionary perspective, we can see that our ability to recognize that others are intentional agents allows us to better predict another person’s behavior which is extremely beneficial to our survival (notably in cases where we suspect others are intending to harm us).

Unfortunately our brain’s ability to detect agency is hyperactive in that it errs on the side of caution by over-detecting possible agency, as opposed to under-detecting (which could negatively affect our survival prospects).  As a result, people will often ascribe agency to things and events in nature that have no underlying intentional agent.  For example, people often anthropomorphize (or implicitly assume agency to) machines and get angry when they don’t work properly (such as an automobile that breaks down while driving to work), often with the feeling that the machine is “out to get us”, is “evil”, etc.  Most of the time, if we have feelings like this, they are immediately checked and balanced by our rational minds that remind us that “it’s only a car”, or “it’s not conscious”, etc.  Similarly, when natural disasters or other similar events occur, our hyperactive agency detection snaps into gear, trying to find “someone to blame”.  This cognitive bias explains quite well, at least as a contributing factor as to why so many ancient cultures assumed that there were gods that caused earthquakes, lightning, thunder, volcanoes, hurricanes, etc.  Quite simply, they needed to ascribe the events as having been caused by someone.

Likewise, if we are walking in a forest and hear some strange sounds in the bushes, we may often assume that some intentional agent is present (whether another person or other animal), even though it may simply be the wind that is causing the noise.  Once again, we can see in this case the evolutionary benefit of this agency detection, even with the occasional “false positive”, the noise in the bushes could very well be a predator or other source of danger, so it is usually better for our brains to assume that the noise is coming from an intentional agent.  It’s also entirely possible that even in cases where the source of sound was determined to be the wind, early cultures may have ascribed an intentional stance to the wind itself (e.g. a “wind” god, etc.).  In all of these cases, we can see how our hyperactive agency detection can lead to irrational, theistic and other supernatural belief systems, and we need to be aware of such a bias when evaluating our intuitions of how the world works.

Risk Compensation

It is only natural that the more a person feels protected from various harms, the less careful they tend to behave, and vice versa.  This apparent tendency, sometimes referred to as risk compensation, is often a harmless approach because generally speaking, if one is well protected from harm, they do have less to worry about than one who is not, and thus they can take greater relative risks as a result of that larger cushion of safety.  Where this tends to cause a problem however, is in cases when the perceived level of protection is far higher than it actually is.  The worst case scenario that comes to mind is if a person that appeals to the supernatural thinks that it doesn’t matter what happens to them or that no harm can come to them because of some belief in a supernatural source of protection, let alone one that they believe provides the most protection possible.  In this scenario, their level of risk compensation is fully biased to a negative extreme, and they will be more likely to behave irresponsibly because they don’t have realistic expectations of the consequences of their actions.  In a post-enlightenment society, we’ve acquired a higher responsibility to heed the knowledge gained from scientific discoveries so that we can behave more rationally as we learn more about the consequences of our actions.

It’s not at all difficult to see how the effects of various religious dogma on one’s level of risk compensation can inhibit that society from making rational, responsible decisions.  We have several serious issues plaguing modern society including those related to environmental sustainability, climate change, pollution, war, etc.  If believers in the supernatural have an attitude that everything is “in God’s hands” or that “everything will be okay” because of their belief in a protective god, they are far less likely to take these kinds of issues seriously because they fail to acknowledge the obvious harm on everyone in society.  What’s worse is that not only are dogmatists reducing their own safety, but they’re also reducing the safety of their children, and of everyone else in society that is trying to behave rationally with realistic expectations.  If we had two planets, one for rational thinkers, and one for dogmatists, this would no longer be a problem for everyone.  The reality is that we share one planet and thus we all suffer the consequences of any one person’s irresponsible actions.  If we want to make more rational decisions, especially those related to the safety of our planet’s environment, society, and posterity, people need to adjust their risk compensation such that it is based on empirical evidence using a rational, proven scientific methodology.  This point clearly illustrates the need to phase out supernatural beliefs since false beliefs that don’t correspond with reality can be quite dangerous to everybody regardless of who carries the beliefs.  In any case, when one is faced with the choice between knowledge versus ignorance, history has demonstrated which choice is best.

Final thoughts

The fact that we are living in an information age with increasing global connectivity, and the fact that we are living in a society that is becoming increasingly reliant on technology, will likely help to combat the ill effects of these cognitive biases.  These factors are making it increasingly difficult to hide one’s self from the evidence and the proven efficacy of using the scientific method in order to form accurate beliefs regarding the world around us.  Societal expectations are also changing as a result of these factors, and it is becoming less and less socially acceptable to be irrational, dogmatic, and to not take scientific methodology more seriously.  In all of these cases, having knowledge about these cognitive biases will help people to combat them.  Even if we can’t eliminate the biases, we can safeguard ourselves by preparing for any potential ill effects that those biases may produce.  This is where reason and science come into play, providing us with the means to counter our cognitive biases by applying a rational skepticism to all of our beliefs, and by using a logical and reliable methodology based on empirical evidence to arrive at a belief that we can be justifiably confident (though never certain) in.  As Darwin once said, “Ignorance more frequently begets confidence than does knowledge; it is those who know little, and not those who know much, who so positively assert that this or that problem will never be solved by science.”  Science has constantly been ratcheting our way toward a better understanding of the universe we live in, despite the fact that the results we obtain from science are often at odds with our own intuitions about how we think the world is.  Only relatively recently has science started to provide us with information regarding why our intuitions are often at odds with the scientific evidence.

We’ve made huge leaps within neuroscience, cognitive science, and psychology, and these discoveries are giving us the antidote that we need in order to reduce or eliminate irrational and dogmatic thinking.  Furthermore, those that study logic have an additional advantage in that they are more likely to spot fallacious arguments that are used to support this or that belief, and thus they are less likely to be tricked or persuaded by arguments that often appear to be sound and strong, but actually aren’t.  People fall prey to fallacious arguments all the time, and it is mostly because they haven’t learned how to spot them (which courses in logic and other reasoning can help to mitigate).  Thus, overall I believe it is imperative that we integrate knowledge concerning our cognitive biases into our children’s educational curriculum, starting at a young age (in a format that is understandable and engaging of course).  My hope is that if we start to integrate cognitive education (and complementary courses in logic and reasoning) as a part of our foundational education curriculum, we will see a cascade effect of positive benefits that will guide our society more safely into the future.

Learning About Our Cognitive Biases: An Antidote to Irrational & Dogmatic Thinking (Part 2 of 3)

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This is part 2 of 3 of this post.  Click here to read part 1.

The Feeling of Certainty & The Overconfidence Effect

There are a lot of factors that affect how certain we feel that one belief or another is in fact true.  One factor that affects this feeling of certainty is what I like to call the time equals truth fallacy.  With this cognitive bias, we tend to feel more certain about our beliefs as time progresses, despite not gaining any new evidence to support those beliefs. Since the time with a particular belief is the only factor involved here, it will have greater effects on those that are relatively isolated or sheltered from new information.  So if a person has been indoctrinated with a particular set of beliefs (let alone irrational beliefs), and they are effectively “cut off” from any sources of information that could serve to refute those beliefs, it will become increasingly more difficult to persuade them later on.  This situation sounds all too familiar, as it is often the case that dogmatic groups will isolate themselves and shelter their members from outside influences, for this very reason.  If the group can isolate their members for long enough (or the members actively isolate themselves), the dogma effectively gets burned into them, and the brainwashing is far more successful.  That this cognitive bias has been exploited by various dogmatic/religious leaders throughout history is hardly surprising considering how effective it is.

Though I haven’t researched or come across any proposed evolutionary reasons behind the development of this cognitive bias, I do have at least one hypothesis pertaining to its origin.  I’d say that this bias may have resulted from the fact that the beliefs that matter most (from an evolutionary perspective) are those that are related to our survival goals (e.g. finding food sources or evading a predator).  So naturally, any beliefs that didn’t cause noticeable harm to an organism weren’t correlated with harm, and thus were more likely to be correct (i.e. keep using whatever works and don’t fix what ain’t broke).  However, once we started adding many more beliefs to our repertoire, specifically those that didn’t directly affect our survival (including many beliefs in the supernatural), the same cognitive rules and heuristics were still being applied as before, although these new types of beliefs (when false) haven’t been naturally selected against, because they haven’t been detrimental enough to our survival (at least not yet, or not enough to force a significant evolutionary change).  So once again, evolution may have produced this bias for very advantageous reasons, but it is a sub-optimal heuristic (as always) and one that has become a significant liability after we started evolving culturally as well.

Another related cognitive bias, and one that is quite well established, is the overconfidence effect, whereby a person’s subjective confidence level or feeling of confidence in his or her judgements or beliefs are predictably higher than the actual objective accuracy of those judgements and beliefs. In a nutshell, people tend to have far more confidence in their beliefs and decisions than is warranted.  A common example cited to illustrate the intensity of this bias pertains to people taking certain quizzes, claiming to be “99% certain” about their answers to certain questions, and then finding out afterwards that they were wrong about half of the time.  In other cases, this overconfidence effect can be even worse.

In a sense, the feeling of certainty is like an emotion, which, like our other emotions, occur as a natural reflex, regardless of the cause, and independently of reason.  Just like other emotions such as anger, pleasure, or fear, the feeling of certainty can be produced by a seizure, certain drugs, and even electrical stimulation of certain regions of the brain.  In all of these cases, even when no particular beliefs are being thought about, the brain can produce a feeling of certainty nevertheless.  Research has shown that the feeling of knowing or certainty can also be induced through various brain washing and trance-inducing techniques such as a high repetition of words, rhythmic music, sleep deprivation (or fasting), and other types of social/emotional manipulation.  It is hardly a coincidence that many religions often employ a number of these techniques within their repertoire.

The most important point to take away from learning about these “confidence/certainty” biases is to understand that the feeling of certainty is not a reliable way of determining the accuracy of one’s beliefs.  Furthermore, one must realize that no matter how certain we may feel about a particular belief, we could be wrong, and often times are.  Dogmatic belief systems such as those found in many religions are often propagated by a misleading and mistaken feeling of certainty, even if that feeling is more potent than any ever experienced before.  Often times when people ascribing to these dogmatic belief systems are questioned about the lack of empirical evidence supporting their beliefs, even if all of their arguments have been refuted, they simply reply by saying “I just know.”  Irrational, and entirely unjustified responses like these illustrate the dire need for people to become aware of just how fallible their feeling of certainty can be.

Escalation of Commitment

If a person has invested their whole lives in some belief system, even if they encounter undeniable evidence that their beliefs were wrong, they are more likely to ignore it or rationalize it away than to modify their beliefs, and thus they will likely continue investing more time and energy in those false beliefs.  This is due to an effect known as escalation of commitment.  Basically, the higher the cumulative investment in a particular course of action, the more likely someone will feel justified in continuing to increase that investment, despite new evidence showing them that they’d be better off abandoning that investment and cutting their losses.  When it comes to trying to “convert” a dogmatic believer into a more rational, free thinker, this irrational tendency severely impedes any chance of success, more so when that person has been investing themselves in the dogma for a longer period of time, since they ultimately have a lot more to lose.  To put it another way, a person’s religion is often a huge part of their personal identity, so regardless of any undeniable evidence presented that refutes their beliefs, in order to accept that evidence they will have to abandon a large part of themselves which is obviously going to make that acceptance and intellectual honesty quite difficult to implement.  Furthermore, if a person’s family or friends have all invested in the same false beliefs as themselves, even if that person discovers that those beliefs are wrong, they risk their entire family and/or friends rejecting them and then forever losing those relationships that are dearest to them.  We can also see how this escalation of commitment is further reinforced by the time equals truth fallacy mentioned earlier.

Negativity Bias

When I’ve heard various Christians proselytizing to myself or others, one tactic that I’ve seen used over and over again is the use of fear-mongering with theologically based threats of eternal punishment and torture.  If we don’t convert, we’re told, we’re doomed to burn in hell for eternity.  Their incessant use of this tactic suggests that it was likely effective on themselves contributing to their own conversion (it was in fact one of the reasons for my former conversion to Christianity).  Similar tactics have been used in some political campaigns in order to persuade voters by deliberately scaring them into taking one position over another.  Though this strategy is more effective on some than others, there is an underlying cognitive bias in all of us that contributes to its efficacy.  This is known as the negativity bias.  With this bias, information or experiences that are of a more negative nature will tend to have a greater effect on our psychological states and resulting behavior when compared to positive information or experiences that are equally intense.

People will remember threats to their well-being a lot more than they remember pleasurable experiences.  This looks like another example of a simple survival strategy implemented in our brains.  Similar to my earlier hypothesis regarding the time equals truth heuristic, it is far more important to remember and avoid dangerous or life-threatening experiences than it is to remember and seek out pleasurable experiences when all else is equal.  It only takes one bad experience to end a person’s life, whereas it is less critical to experience some minimum number of pleasurable experiences.  Therefore, it makes sense as an evolutionary strategy to allocate more cognitive resources and memory for avoiding the dangerous and negative experiences, and a negativity bias helps us to accomplish that.

Unfortunately, just as with the time equals truth bias, since our cultural evolution has involved us adopting certain beliefs that no longer pertain directly to our survival, the heuristic is often being executed improperly or in the wrong context.  This increases the chances that we will fall prey to adopting irrational, dogmatic belief systems when they are presented to us in a way that utilizes fear-mongering and various forms of threats to our well-being.  When it comes to conceiving of an overtly negative threat, can anyone imagine one more significant than the threat of eternal torture?  It is, by definition, supposed to be the worst scenario imaginable, and thus it is the most effective kind of threat to play on our negativity bias, and lead to irrational beliefs.  If the dogmatic believer is also convinced that their god can hear their thoughts, they’re also far less likely to think about their dogmatic beliefs critically, for they have no mental privacy to do so.

This bias in particular reminds me of Blaise Pascal’s famous Wager, which basically asserts that it is better to believe in God than to risk the consequences of not doing so.  If God doesn’t exist, we have “only” a finite loss (according to Pascal).  If God does exist, then one’s belief leads to an eternal reward, and one’s disbelief leads to an eternal punishment.  Therefore, it is only logical (Pascal asserts) that one should believe in God, since it is the safest position to adopt.  Unfortunately, Pascal’s premises are not sound, and therefore the conclusion is invalid.  For one, is belief in God sufficient enough to avoid the supposed eternal punishment, or does it have to be more than that, such as some other religious tenets, declarations, or rituals?  Second, which god should one believe in?  There have been thousands of gods proposed by various believers over several millennia, and there were obviously many more than we currently have records of in history, therefore Pascal’s Wager merely narrows it down to a choice of several thousand known gods.  Third, even if we didn’t have to worry about choosing the correct god, if it turned out that there was no god, would a life with that belief not have carried a significant cost?  If the belief also involved a host of dogmatic moral prescriptions, rituals, and other specific ways to live one’s life, etc., including perhaps the requirement to abstain from many pleasurable human experiences, this cost could be quite great.  Furthermore, if one applies Pascal’s wager to any number of theoretical possibilities that posit a possible infinite loss over a finite loss, one would be inclined to apply the same principle to any of those possibilities, which is obviously irrational.  It is clear that Pascal hadn’t thought this one through very well, and I wouldn’t doubt that his judgement during this apologetic formulation was highly clouded by his own negativity bias (since the fear of punishment seems to be the primary focus of his “wager”).  As was mentioned earlier, we can see how effective this bias has been on a number of religious converts, and we need to be diligent about watching out for information that is presented to us with threatening strings attached, because it can easily cloud our judgement and lead to the adoption of irrational beliefs and dogma.

Belief Bias & Argument Proximity Effects

When we analyze arguments, we often judge the strength of those arguments based on how plausible their conclusion is, rather than how well those arguments support that conclusion.  In other words, people tend to focus their attention on the conclusion of an argument, and if they think that the conclusion is likely to be true (based on their prior beliefs), this affects their perspective of how strong or weak the arguments themselves appear to be.  This is obviously an incorrect way to analyze arguments, as within logic, only the arguments themselves can be used to determine the validity of the conclusion, not the other way around.  This implies that what is intuitive to us is often incorrect, and thus our cognitive biases are constantly at odds with logic and rationality.  This is why it takes a lot of practice to learn how to apply logic effectively in one’s thinking.  It just doesn’t come naturally, even though we often think it does.

Another cognitive deficit regarding how people analyze arguments irrationally is what I like to call the argument proximity effect.  Basically, when strong arguments are presented along with weak arguments that support a particular conclusion, the strong arguments will often appear to be weaker or less persuasive because of their proximity or association with the weaker ones.  This is partly due to the fact that if a person thinks that they can defeat the moderate or weak arguments, they will often believe that they can also defeat the stronger argument, if only they were given enough time to do so.  It is as if the strong arguments become “tainted” by the weaker ones, even though the opposite is true since the arguments are independent of one another.  That is, when a person has a number of arguments to support their position, a combination of strong and weak arguments is always better than only having the strong arguments, because there are simply more arguments that need to be addressed and rebutted in the former than in the latter.  Another reason for this effect is that the presence of weak arguments also weakens the credibility of the person presenting them, and so then the stronger arguments aren’t taken as seriously by the recipient.  Just as with our belief bias, this cognitive deficit is ultimately caused by not employing logic properly, if at all.  Making people aware of this cognitive flaw is only half the battle, as once again we also need to learn about logic and how to apply it effectively in our thinking.

To read part 3 of 3, click here.

Learning About Our Cognitive Biases: An Antidote to Irrational & Dogmatic Thinking (Part 1 of 3)

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It is often surprising to think about the large number of people that still ascribe to dogmatic beliefs, despite our living in a post-enlightenment age of science, reason, and skeptical inquiry.  We have a plethora of scientific evidence and an enormous amount of acquired data illustrating just how fallacious various dogmatic belief systems are, as well as how dogmatism in general is utterly useless for gaining knowledge or making responsible decisions throughout one’s life.  We also have an ample means of distributing this valuable information to the public through academic institutions, educational television programming, online scientific resources, books, etc.  Yet, we still have an incredibly large number of people preferably believing in various dogmatic claims (and with a feeling of “certainty”) over those supported by empirical evidence and reason.  Furthermore, when some of these people are presented with the scientific evidence that refutes their dogmatic belief, they outright deny that the evidence exists or they simply rationalize it away.  This is a very troubling problem in our society as this kind of muddled thinking often prevents many people from making responsible, rational decisions.  Irrational thinking in general has caused many people to vote for political candidates for all the wrong reasons.  It has caused many people to raise their own children in ways that promote intolerance, prejudice, and that undervalue if not entirely abhor invaluable intellectual virtues such as rational skepticism and critical thought.
Some may reasonably assume that (at least) many of these irrational belief systems and behaviors are simply a result of having low self-esteem, inadequate education and/or low intelligence, and it turns out that several dozen sociological studies have found evidence that supports this line of reasoning.  That is, a person that has lower self-esteem, lower education, and/or lower intelligence is more likely to be religious and dogmatic.  However, there is clearly much more to it than that, especially since there are still a lot of people that obtain these irrational belief systems that are also well educated and intelligent.  Furthermore, every human being is quite often irrational in their thinking.  So what else could be contributing to this irrationality (and dogmatism)?  Well, the answer seems to lie in the realms of cognitive science and psychology.  I’ve decided to split this post into three parts, because there is a lot of information I’d like to cover.  Here’s the link to part 2 of 3, which can also be found at the end of this post.

Cognitive Biases

Human beings are very intelligent relative to most other species on this planet, however, we are still riddled with various flaws in our brains which drastically reduce our ability to think logically or rationally.  This isn’t surprising after one recognizes that our brains are the product of evolution, and thus they weren’t “designed” in any way at all, let alone to operate logically or rationally.  Instead, what we see in human beings is a highly capable and adaptable brain, yet one with a number of cognitive biases and shortcomings.  Though a large number (if not all) of these biases developed as a sub-optimal yet fairly useful survival strategy, specifically within the context of our evolutionary past, most of them have become a liability in our modern civilization, and often impede our intellectual development as individuals and as a society.  A lot of these cognitive biases serve (or once served) as an effective way at making certain decisions rather quickly, that is, the biases have effectively served as heuristics for simplifying the decision making process with many everyday problems.  While heuristics are valuable and often make our decision making faculties more efficient, they are often far less than optimal due to the fact that increased efficiency is often afforded by a reduction in accuracy.  Again, this is exactly what we expect to find with products of evolution — a suboptimal strategy for solving some problem or accomplishing some goal, but one that has worked well enough to give the organism (in this case, human beings) an advantage over the competition within some environmental niche.

So what kinds of cognitive biases do we have exactly, and how many of them have cognitive scientists discovered?  A good list of them can be found here.  I’m going to mention a few of them in this post, specifically those that promote or reinforce dogmatic thinking, those that promote or reinforce an appeal to a supernatural world view, and ultimately those that seem to most hinder overall intellectual development and progress.  To begin, I’d like to briefly discuss Cognitive Dissonance Theory and how it pertains to the automated management of our beliefs.

Cognitive Dissonance Theory

The human mind doesn’t tolerate internal conflicts very well, and so when we have beliefs that contradict one another or when we are exposed to new information that conflicts with an existing belief, some degree of cognitive dissonance results and we are effectively pushed out of our comfort zone.  The mind attempts to rid itself of this cognitive dissonance through a few different methods.  A person may alter the importance of the original belief or that of the new information, they may change the original belief, or they may seek evidence that is critical of the new information.  Generally, the easiest path for the mind to take is the first and last method mentioned here, as it is far more difficult for a person to change their existing beliefs, partly due to the fact that a person’s existing set of beliefs is their only frame of reference when encountering new information, and there is an innate drive to maintain a feeling of familiarity and a feeling of certainty of our beliefs.

The primary problem with these automated cognitive dissonance reduction methods is that they tend to cause people to defend their beliefs in one way or another rather than to question them and try to analyze them objectively.  Unfortunately, this means that we often fail to consider new evidence and information using a rational approach, and this in turn can cause people to acquire quite a large number of irrational, false beliefs, despite having a feeling of certainty regarding the truth of those beliefs.  It is also important to note that many of the cognitive biases that I’m about to mention result from these cognitive dissonance reduction methods, and they can become compounded to create severe lapses in judgement.

Confirmation Bias, Semmelweis Reflex, and The Frequency Illusion

One of the most significant cognitive biases we have is what is commonly referred to as confirmation bias.  Basically, this bias refers to our tendency to seek out, interpret, or remember information in a particular way that serves to confirm our beliefs.  To put it more simply, we often will only see what we want to see.  It is a method that our brain uses in order to be able to sift through large amounts of information and piece it together with what we already believe into a meaningful story line or explanation.  Just as we expect, it ultimately optimizes for efficiency over accuracy, and therein lies the problem.  Even though this bias applies to everyone, the dogmatist in particular has a larger cognitive barrier to overcome because they’re also using a fallacious epistemological methodology right from the start (i.e. appealing to some authority rather than to reason and evidence).  So while everyone is affected by this bias to some degree, the dogmatic believer in particular has an epistemological flaw that serves to compound the issue and make matters worse.  They will, to a much higher degree, live their life unconsciously ignoring any evidence encountered that refutes their beliefs (or fallaciously reinterpreting it to be in their favor), and they will rarely if ever attempt to actively seek out such evidence to try and disprove their beliefs.  A more rational thinker on the other hand, has a belief system primarily based on a reliable epistemological methodology (which uses empirical evidence to support it), and one that has been proven to work and provide increasingly accurate knowledge better than any other method (i.e. the scientific method).  Nevertheless, everyone is affected by this bias, and because it is operating outside the conscious mind, we all fail to notice it as it actively modifies our perception of reality.

One prominent example in our modern society, illustrating how this cognitive bias can reinforce dogmatic thinking (and with large groups of people), is the ongoing debate between Young Earth Creationists and the scientific consensus regarding evolutionary theory.  Even though the theory of evolution is a scientific fact (much like many other scientific theories, such as the theory of gravity, or the Germ theory of disease), and even though there are several hundred thousand scientists that can attest to its validity, as well as a plethora of evidence within a large number of scientific fields supporting its validity, Creationists seem to be in complete and utter denial of this actuality.  Not only do they ignore the undeniable wealth of evidence that is presented to them, but they also misinterpret evidence (or cherry pick) to suit their position.  This problem is compounded by the fact that their beliefs are only supported by fallacious tautologies [e.g. “It’s true because (my interpretation of) a book called the Bible says so…”], and other irrational arguments based on nothing more than a particular religious dogma and a lot of intellectual dishonesty.

I’ve had numerous debates with these kinds of people (and I used to BE one of them many years ago, so I understand how many of them arrived at these beliefs), and I’ll often quote several scientific sources and various logical arguments to support my claims (or to refute theirs), and it is often mind boggling to witness their response, with the new information seemingly going in one ear and coming out the other without undergoing any mental processing or critical consideration.  It is as if they didn’t hear a single argument that was pointed out to them and merely executed some kind of rehearsed reflex.  The futility of the communication is often confirmed when one finds themselves having to repeat the same arguments and refutations over and over again, seemingly falling on deaf ears, with no logical rebuttal of the points made.  On a side note, this reflex-like response where a person quickly rejects new evidence because it contradicts their established belief system is known as the “Semmelweis reflex/effect”, but it appears to be just another form of confirmation bias.  Some of these cases of denial and irrationality are nothing short of ironic, since these people are living in a society that owes its technological advancements exclusively to rational, scientific methodologies, and these people are indeed patronizing and utilizing many of these benefits of science everyday of their lives (even if they don’t realize it).  Yet we still find many of them hypocritically abhorring or ignoring science and reason whenever it is convenient to do so, such as when they try to defend their dogmatic beliefs.

Another prominent example of confirmation bias reinforcing dogmatic thinking relates to various other beliefs in the supernatural.  People that believe in the efficacy of prayer, for example, will tend to remember prayers that were “answered” and forget or rationalize away any prayers that weren’t “answered”, since their beliefs reinforce such a selective memory.  Similarly, if a plane crash or other disaster occurs, some people with certain religious beliefs will often mention or draw attention to the idea that their god or some supernatural force must have intervened or played a role in preventing the death of any survivors (if there are any), while they seem to downplay or ignore the facts pertaining to the many others that did not survive (if there are any survivors at all).  In the case of prayer, numerous studies have shown that prayer for another person (e.g. to heal them from an illness) is ineffective when that person doesn’t know that they’re being prayed for, thus any efficacy of prayer has been shown to be a result of the placebo effect and nothing more.  It may be the case that prayer is one of the most effective placebos, largely due to the incredibly high level of belief in its efficacy, and the fact that there is no expected time frame for it to “take effect”.  That is, since nobody knows when a prayer will be “answered”, then even if the prayer isn’t “answered” for several months or even several years (and time ranges like this are not unheard of for many people that have claimed to have prayers answered), then confirmation bias will be even more effective than a traditional medical placebo.  After all, a typical placebo pill or treatment is expected to work within a reasonable time frame comparable to other medicine or treatments taken in the past, but there’s no deadline for a prayer to be answered by.  It’s reasonable to assume that even if these people were shown the evidence that prayer is no more effective than a placebo (even if it is the most effective placebo available), they would reject it or rationalize it away, once again, because their beliefs require it to be so.  The same bias applies to numerous other purportedly paranormal phenomena, where people see significance in some event because of how their memory or perception is operating in order to promote or sustain their beliefs.  As mentioned earlier, we often see what we want to see.

There is also a closely related bias known as congruence bias, which occurs because people rely too heavily on directly testing a given hypothesis, and often neglect to indirectly test that hypothesis.  For example, suppose that you were introduced to a new lighting device with two buttons on it, a green button and a red button.  You are told that the device will only light up by pressing the green button.  A direct test of this hypothesis would be to press the green button, and see if it lights up.  An indirect test of this hypothesis would be to press the red button, and see if it doesn’t light up.  Congruence bias illustrates that we tend to avoid the indirect testing of hypotheses, and thus we can start to form irrational beliefs by mistaking correlation with causation, or by forming incomplete explanations of causation.  In the case of the aforementioned lighting device, it could be the case that both buttons cause it to light up.  Think about how this congruence bias affects our general decision making process, where when we combine it with our confirmation bias, we are inclined to not only reaffirm our beliefs, but to avoid trying to disprove them (since we tend to avoid indirect testing of those beliefs).  This attitude and predisposition reinforces dogmatism by assuming the truth of one’s beliefs and not trying to verify them in any rational, critical way.

An interesting cognitive bias that often works in conjunction with a person’s confirmation bias is something referred to as the frequency illusion, whereby some detail of an event or some specific object may enter a person’s thoughts or attention, and then suddenly it seems that they are experiencing the object or event at a higher than normal frequency.  For example, if a person thinks about a certain animal, say a turtle, they may start noticing lots of turtles around them that they would have normally overlooked.  This person may even go to a store and suddenly notice clothing or other gifts with turtle patterns or designs on them that they didn’t seem to notice before.  After all, “turtle” is on their mind, or at least in the back of their mind, so their brain is unconsciously “looking” for turtles, and the person isn’t aware of their own unconscious pattern recognition sensitivity.  As a result, they may think that this perceived higher frequency of “seeing turtles” is abnormal and that it must be more than simply a coincidence.  If this happens to a person that appeals to the supernatural, their confirmation bias may mistake this frequency illusion for a supernatural event, or something significant.  Since this happens unconsciously, people can’t control this illusion or prevent it from happening.  However, once a person is aware of the frequency illusion as a cognitive bias that exists, they can at least reassess their experiences with a larger toolbox of rational explanations, without having to appeal to the supernatural or other irrational belief systems.  So in this particular case, we can see how various cognitive biases can “stack up” with one another and cause serious problems in our reasoning abilities and negatively affect how accurately we perceive reality.

To read part 2 of 3, click here.

Neuroscience Arms Race & Our Changing World View

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At least since the time of Hippocrates, people began to realize that the brain was the physical correlate of consciousness and thought.  Since then, the fields of psychology, neuroscience, and several inter-related fields have emerged.  There have been numerous advancements made within the field of neuroscience during the last decade or so, and in that same time frame there has also been an increased interest in the social, religious, philosophical, and moral implications that have precipitated from such a far-reaching field.  Certainly the medical knowledge we’ve obtained from the neurosciences has been the primary benefit of such research efforts, as we’ve learned quite a bit more about how the brain works, how it is structured, and the ongoing neuropathology that has led to improvements in diagnosing and treating various mental illnesses.  However, it is the other side of neuroscience that I’d like to focus on in this post — the paradigm shift relating to how we are starting to see the world around us (including ourselves), and how this is affecting our goals as well as how to achieve them.

Paradigm Shift of Our World View

Aside from the medical knowledge we are obtaining from the neurosciences, we are also gaining new perspectives on what exactly the “mind” is.  We’ve come a long way in demonstrating that “mental” or “mind” states are correlated with physical brain states, and there is an ever growing plethora of evidence which suggests that these mind states are in fact caused by these brain states.  It should come as no surprise then that all of our thoughts and behaviors are also caused by these physical brain states.  It is because of this scientific realization that society is currently undergoing an important paradigm shift in terms of our world view.

If all of our thoughts and behaviors are mediated by our physical brain states, then many everyday concepts such as thinking, learning, personality, and decision making can take on entirely new meanings.  To illustrate this point, I’d like to briefly mention the well known “nature vs. nurture” debate.  The current consensus among scientists is that people (i.e. their thoughts and behavior) are ultimately products of both their genes and their environment.

Genes & Environment

From a neuroscientific perspective, the genetic component is accounted for by noting that genes have been shown to play a very large role in directing the initial brain wiring schema of an individual during embryological development and through gestation.  During this time, the brain is developing very basic instinctual behavioral “programs” which are physically constituted by vastly complex neural networks, and the body’s developing sensory organs and systems are also connected to particular groups of these neural networks.  These complex neural networks, which have presumably been naturally selected for in order to benefit the survival of the individual, continue being constructed after gestation and throughout the entire ontogenic evolution of the individual (albeit to lesser degrees over time).

As for the environmental component, this can be further split into two parts: the internal and the external environment.  The internal environment within the brain itself, including various chemical concentration gradients partly mediated by random Brownian motion, provides some gene expression constraints as well as some additional guidance to work with the genetic instructions to help guide neuronal growth, migration, and connectivity.  The external environment, consisting of various sensory stimuli, seems to modify this neural construction by providing a form of inputs which may cause the constituent neurons within these neural networks to change their signal strength, change their action potential threshold, and/or modify their connections with particular neurons (among other possible changes).

Causal Constraints

This combination of genetic instructions and environmental interaction and input produces a conscious, thinking, and behaving being through a large number of ongoing and highly complex hardware changes.  It isn’t difficult to imagine why these insights from neuroscience might modify our conventional views of concepts such as thinking, learning, personality, and decision making.  Prior to these developments over the last few decades, the brain was largely seen as a sort of “black box”, with its internal milieu and functional properties remaining mysterious and inaccessible.  From that time and prior to it, for millennia, many people have assumed that our thoughts and behaviors were self-caused or causa sui.  That is, people believed that they themselves (i.e. some causally free “consciousness”, or “soul”, etc.) caused their own thoughts and behavior as opposed to those thoughts and behaviors being ultimately caused by physical processes (e.g. neuronal activity, chemical reactions, etc.).

Neuroscience (as well as biochemistry and its underlying physics) has shed a lot of light on this long-held assumption and, as it stands, the evidence has shown this prior assumption to be false.  The brain is ultimately controlled by the laws of physics since every chemical reaction and neural event that physically produces our thoughts, choices, and behaviors, have never been shown to be causally free from these physically guiding constraints.  I will mention that quantum uncertainty or quantum “randomness” (if ontologically random) does provide some possible freedom from physical determinism.  However, these findings from quantum physics do not provide any support for self-caused thoughts or behaviors.  Rather, it merely shows that those physically constrained thoughts and behaviors may never be completely predictable by physical laws no matter how much data is obtained.  In other words, our thoughts and behaviors are produced by highly predictable (although not necessarily completely predictable) physical laws and constraints as well as some possible random causal factors.

As a result of these physical causal constraints, the conventional perspective of an individual having classical free will has been shattered.  Our traditional views of human attributes including morality, choices, ideology, and even individualism are continuing to change markedly.  Not surprisingly, there are many people uncomfortable with these scientific discoveries including members of various religious and ideological groups that are largely based upon and thus depend on the very presupposition of precepts such as classical free will and moral responsibility.  The evidence that is compiling from the neurosciences is in fact showing that while people are causally responsible for their thoughts, choices, and behavior (i.e. an individual’s thoughts and subsequent behavior are constituents of a causal chain of events), they are not morally responsible in the sense that they can choose to think or behave any differently than they do, for their thoughts and behavior are ultimately governed by physically constrained neural processes.

New World View

Now I’d like to return to what I mentioned earlier and consider how these insights from neuroscience may be drastically modifying how we look at concepts such as thinking, learning, personality, and decision making.  If our brain is operating via these neural network dynamics, then conscious thought appears to be produced by a particular subset of these neural network configurations and processes.  So as we continue to learn how to more directly control or alter these neural network arrangements and processes (above and beyond simply applying electrical potentials to certain neural regions in order to bring memories or other forms of imagery into consciousness, as we’ve done in the past), we should be able to control thought generation from a more “bottom-up” approach.  Neuroscience is definitely heading in this direction, although there is a lot of work to be done before we have any considerable knowledge of and control over such processes.

Likewise, learning seems to consist of a certain type of neural network modification (involving memory), leading to changes in causal pattern recognition (among other things) which results in our ability to more easily achieve our goals over time.  We’ve typically thought of learning as the successful input, retention, and recall of new information, and we have been achieving this “learning” process through the input of environmental stimuli via our sensory organs and systems.  In the future, it may be possible to once again, as with the aforementioned bottom-up thought generation, physically modify our neural networks to directly implant memories and causal pattern recognition information in order to “learn” without any actual sensory input, and/or we may be able to eventually “upload” information in a way that bypasses the typical sensory pathways thus potentially allowing us to catalyze the learning process in unprecedented ways.

If we are one day able to more directly control the neural configurations and processes that lead to specific thoughts as well as learned information, then there is no reason that we won’t be able to modify our personalities, our decision-making abilities and “algorithms”, etc.  In a nutshell, we may be able to modify any aspect of “who” we are in extraordinary ways (whether this is a “good” or “bad” thing is another issue entirely).  As we come to learn more about the genetic components of these neural processes, we may also be able to use various genetic engineering techniques to assist with the necessary neural modifications required to achieve these goals.  The bottom line here is that people are products of their genes and environment, and by manipulating both of those causal constraints in more direct ways (e.g. through the use of neuroscientific techniques), we may be able to achieve previously unattainable abilities and perhaps in a relatively miniscule amount of time.  It goes without saying that these methods will also significantly affect our evolutionary course as a species, allowing us to enter new landscapes through our substantially enhanced ability to adapt.  This may be realized through these methods by finding ways to improve our intelligence, memory, or other cognitive faculties, effectively giving us the ability to engineer or re-engineer our brains as desired.

Neuroscience Arms Race

We can see that increasing our knowledge and capabilities within the neurosciences has the potential for drastic societal changes, some of which are already starting to be realized.  The impact that these fields will have on how we approach the problem of criminal, violent, or otherwise undesirable behavior can not be overstated.  Trying to correct these issues by focusing our efforts on the neural or cognitive substrate that underlie them, as opposed to using less direct and more external means (e.g. social engineering methods) that we’ve been using thus far, may lead to much less expensive solutions as well as solutions that may be realized much, much more quickly.

As with any scientific discovery or subsequent technology produced from it, neuroscience has the power to bestow on us both benefits as well as disadvantages.  I’m reminded of the ground-breaking efforts made within nuclear physics several decades ago, whereby physicists not only gained precious information about subatomic particles (and their binding energies) but also how to release these enormous amounts of energy from nuclear fusion and fission reactions.  It wasn’t long after these breakthrough discoveries were made before they were used by others to create the first atomic bombs.  Likewise, while our increasing knowledge within neuroscience has the power to help society improve by optimizing our brain function and behavior, it can also be used by various entities to manipulate the populace for unethical reasons.

For example, despite the large number of free market proponents who claim that the economy need not be regulated by anything other than rational consumers and their choices of goods and services, corporations have clearly increased their use of marketing strategies that take advantage of many humans’ irrational tendencies (whether it is “buy one get one free” offers, “sales” on items that have artificially raised prices, etc.).  Politicians and other leaders have been using similar tactics by taking advantage of voters’ emotional vulnerabilities on certain controversial issues that serve as nothing more than an ideological distraction in order to reduce or eliminate any awareness or rational analysis of the more pressing issues.

There are already research and development efforts being made by these various entities in order to take advantage of these findings within neuroscience such that they can have greater influence over people’s decisions (whether it relates to consumers’ purchases, votes, etc.).  To give an example of some of these R&D efforts, it is believed that MRI (Magnetic Resonance Imaging) or fMRI (functional Magnetic Resonance Imaging) brain scans may eventually be able to show useful details about a person’s personality or their innate or conditioned tendencies (including compulsive or addictive tendencies, preferences for certain foods or behaviors, etc.).  This kind of capability (if realized) would allow marketers to maximize how many dollars they can squeeze out of each consumer by optimizing their choices of goods and services and how they are advertised. We have already seen how purchases made on the internet, if tracked, begin to personalize the advertisements that we see during our online experience (e.g. if you buy fishing gear online, you may subsequently notice more advertisements and pop-ups for fishing related goods and services).  If possible, the information found using these types of “brain probing” methods could be applied to other areas, including that of political decision making.

While these methods derived from the neurosciences may be beneficial in some cases, for instance, by allowing the consumer more automated access to products that they may need or want (which will likely be a selling point used by these corporations for obtaining consumer approval of such methods), it will also exacerbate unsustainable consumption and other personal or societally destructive tendencies and it is likely to continue to reduce (or eliminate) whatever rational decision making capabilities we still have left.

Final Thoughts

As we can see, neuroscience has the potential to (and is already starting to) completely change the way we look at the world.  Further advancements in these fields will likely redefine many of our goals as well as how to achieve them.  It may also allow us to solve many problems that we face as a species, far beyond simply curing mental illnesses or ailments.  The main question that comes to mind is:  Who will win the neuroscience arms race?  Will it be those humanitarians, scientists, and medical professionals that are striving to accumulate knowledge in order to help solve the problems of individuals and societies as well as to increase their quality of life?  Or will it be the entities that are trying to accumulate similar knowledge in order to take advantage of human weaknesses for the purposes of gaining wealth and power, thus exacerbating the problems we currently face?